W Stands for When

Several readers have emailed us with questions about the proposed W Hotel in Hoboken. [Yes, a few readers had something other than hate mail to send us]. Well, we can’t say we know that much more than you.

However, Starwood Hotels, the corporate parent of W Hotels offers some contradictory information. Their website has a press release dated from last summer heralding the coming of the hotel, yet, their listings of upcoming hotels mysteriously lacks any mention of a future hotel in downtown Hoboken. Since they seem to list coming hotels through 2007, we can expect that this hotel thing is not happening anytime soon, or they are just trying to mess with our heads.

Hoboken would however fit in with the profile of other W Hotels around the world. Other than the fact there are already five W hotels in Manhattan, Hoboken has a lot of attractive qualities for a new hotel. So in either case, we cannot confirm whether a W Hotel is coming until we see the giant “W” hanging off the side of a new tower.